diff --git a/changes/issue-6384-deanonymize-usage-stats b/changes/issue-6384-deanonymize-usage-stats
new file mode 100644
index 0000000000..1ea819746e
--- /dev/null
+++ b/changes/issue-6384-deanonymize-usage-stats
@@ -0,0 +1,2 @@
+* Fleet Premium: De-anonymize usage statistics by adding an `organization` property to the usage statistics payload. For Fleet Free instances, organization is reported as "unknown". To turn off usage statistics in the Fleet UI, head to **Settings > Organization settings > Usage statistics**, de-select the "Enable usage statistics" checkbox, and select **Save**.
+
diff --git a/cmd/fleet/serve_test.go b/cmd/fleet/serve_test.go
index d478e97eaa..f4b36504d1 100644
--- a/cmd/fleet/serve_test.go
+++ b/cmd/fleet/serve_test.go
@@ -62,6 +62,7 @@ func TestMaybeSendStatistics(t *testing.T) {
 				},
 			},
 			StoredErrors: []byte(`[]`),
+			Organization: "Fleet",
 		}, true, nil
 	}
 	recorded := false
@@ -73,7 +74,7 @@ func TestMaybeSendStatistics(t *testing.T) {
 	err := trySendStatistics(context.Background(), ds, fleet.StatisticsFrequency, ts.URL, fleetConfig, &fleet.LicenseInfo{Tier: "premium"})
 	require.NoError(t, err)
 	assert.True(t, recorded)
-	assert.Equal(t, `{"anonymousIdentifier":"ident","fleetVersion":"1.2.3","licenseTier":"premium","numHostsEnrolled":999,"numUsers":99,"numTeams":9,"numPolicies":0,"numLabels":3,"softwareInventoryEnabled":true,"vulnDetectionEnabled":true,"systemUsersEnabled":true,"hostsStatusWebHookEnabled":true,"numWeeklyActiveUsers":111,"hostsEnrolledByOperatingSystem":{"linux":[{"version":"1.2.3","numEnrolled":22}]},"storedErrors":[],"numHostsNotResponding":0}`, requestBody)
+	assert.Equal(t, `{"anonymousIdentifier":"ident","fleetVersion":"1.2.3","licenseTier":"premium","organization":"Fleet","numHostsEnrolled":999,"numUsers":99,"numTeams":9,"numPolicies":0,"numLabels":3,"softwareInventoryEnabled":true,"vulnDetectionEnabled":true,"systemUsersEnabled":true,"hostsStatusWebHookEnabled":true,"numWeeklyActiveUsers":111,"hostsEnrolledByOperatingSystem":{"linux":[{"version":"1.2.3","numEnrolled":22}]},"storedErrors":[],"numHostsNotResponding":0}`, requestBody)
 }
 
 func TestMaybeSendStatisticsSkipsSendingIfNotNeeded(t *testing.T) {
diff --git a/cmd/fleetctl/preview.go b/cmd/fleetctl/preview.go
index 657247c32a..61304c795d 100644
--- a/cmd/fleetctl/preview.go
+++ b/cmd/fleetctl/preview.go
@@ -302,7 +302,7 @@ Use the stop and reset subcommands to manage the server and dependencies once st
 				return err
 			}
 
-			// disable anonymous analytics collection and enable software inventory for preview
+			// disable analytics collection and enable software inventory for preview
 			if err := client.ApplyAppConfig(map[string]map[string]bool{
 				"host_settings":   {"enable_software_inventory": true},
 				"server_settings": {"enable_analytics": false},
@@ -319,12 +319,12 @@ Use the stop and reset subcommands to manage the server and dependencies once st
 				return errors.New("Expected 1 active enroll secret")
 			}
 
-			// disable anonymous analytics collection for preview
+			// disable analytics collection for preview
 			if err := client.ApplyAppConfig(map[string]map[string]bool{
 				"server_settings": {"enable_analytics": false},
 			},
 			); err != nil {
-				return fmt.Errorf("Error disabling anonymous analytics collection in app config: %w", err)
+				return fmt.Errorf("Error disabling analytics collection in app config: %w", err)
 			}
 
 			fmt.Println("Fleet will now log you into the UI automatically.")
diff --git a/cmd/fleetctl/setup.go b/cmd/fleetctl/setup.go
index 71913b7e73..5adac9cf90 100644
--- a/cmd/fleetctl/setup.go
+++ b/cmd/fleetctl/setup.go
@@ -105,7 +105,7 @@ func setupCommand() *cli.Command {
 				return fmt.Errorf("error setting token for the current context: %w", err)
 			}
 
-			fmt.Println("Fleet Device Management Inc. periodically collects anonymous information about your instance.\nSending usage statistics from your Fleet instance is optional and can be disabled in settings.")
+			fmt.Println("Fleet Device Management Inc. periodically collects information about your instance.\nSending usage statistics from your Fleet instance is optional and can be disabled in settings.")
 			fmt.Println("[+] Fleet setup successful and context configured!")
 
 			return nil
diff --git a/docs/Using-Fleet/Usage-statistics.md b/docs/Using-Fleet/Usage-statistics.md
index d242243d4c..06c009ce3d 100644
--- a/docs/Using-Fleet/Usage-statistics.md
+++ b/docs/Using-Fleet/Usage-statistics.md
@@ -4,7 +4,7 @@
 ℹ️  In Fleet 4.0, Usage statistics were introduced.
 ```
 
-Fleet Device Management Inc. periodically collects anonymous information about your instance.
+Fleet Device Management Inc. periodically collects information about your instance.
 
 ## What is included in usage statistics in Fleet?
 
@@ -15,6 +15,7 @@ Fleet Device Management Inc. periodically collects anonymous information about y
   "anonymousIdentifier": "9pnzNmrES3mQG66UQtd29cYTiX2+fZ4CYxDvh495720=",
   "fleetVersion": "x.x.x",
   "licenseTier": "free",
+  "organization": "Fleet",
   "numHostsEnrolled": 999,
   "numUsers": 999,
   "numTeams": 999,
@@ -89,7 +90,7 @@ Fleet Device Management Inc. periodically collects anonymous information about y
 }
 ```
 
-- All statistics are anonymous and contain no personal information about any particular device, organization, or person.
+- Statistics contain no personal information about any particular device or person.
 
 - Sending Usage statistics from your Fleet instance is optional and can be disabled.
 
diff --git a/frontend/components/forms/RegistrationForm/ConfirmationPage/ConfirmationPage.tsx b/frontend/components/forms/RegistrationForm/ConfirmationPage/ConfirmationPage.tsx
index ff2ae7c6b5..34553a314c 100644
--- a/frontend/components/forms/RegistrationForm/ConfirmationPage/ConfirmationPage.tsx
+++ b/frontend/components/forms/RegistrationForm/ConfirmationPage/ConfirmationPage.tsx
@@ -98,9 +98,9 @@ const ConfirmationPage = ({
         {importOsqueryConfig()}
       </div>
       <p>
-        Fleet Device Management Inc. periodically collects anonymous information
-        about your instance. Sending usage statistics from your Fleet instance
-        is optional and can be disabled in settings.
+        Fleet Device Management Inc. periodically collects information about
+        your instance. Sending usage statistics from your Fleet instance is
+        optional and can be disabled in settings.
       </p>
       <Button
         type="submit"
diff --git a/frontend/pages/admin/AppSettingsPage/cards/Statistics/Statistics.tsx b/frontend/pages/admin/AppSettingsPage/cards/Statistics/Statistics.tsx
index b0326067e5..1c279df129 100644
--- a/frontend/pages/admin/AppSettingsPage/cards/Statistics/Statistics.tsx
+++ b/frontend/pages/admin/AppSettingsPage/cards/Statistics/Statistics.tsx
@@ -87,7 +87,7 @@ const Statistics = ({
         <div className={`${baseClass}__section`}>
           <h2>Usage statistics</h2>
           <p className={`${baseClass}__section-description`}>
-            Help improve Fleet by sending anonymous usage statistics.
+            Help improve Fleet by sending usage statistics.
             <br />
             <br />
             This information helps our team better understand feature adoption
diff --git a/frontend/pages/admin/AppSettingsPage/cards/constants.ts b/frontend/pages/admin/AppSettingsPage/cards/constants.ts
index ebf65d8ae3..37dc1bbc55 100644
--- a/frontend/pages/admin/AppSettingsPage/cards/constants.ts
+++ b/frontend/pages/admin/AppSettingsPage/cards/constants.ts
@@ -70,6 +70,7 @@ export const usageStatsPreview = {
   anonymousIdentifier: "9pnzNmrES3mQG66UQtd29cYTiX2+fZ4CYxDvh495720=",
   fleetVersion: "x.x.x",
   licenseTier: "free",
+  organization: "Fleet",
   numHostsEnrolled: 999,
   numUsers: 999,
   numTeams: 999,
diff --git a/server/datastore/mysql/statistics.go b/server/datastore/mysql/statistics.go
index 7d23f69c9e..c7ce2789a8 100644
--- a/server/datastore/mysql/statistics.go
+++ b/server/datastore/mysql/statistics.go
@@ -70,6 +70,10 @@ func (ds *Datastore) ShouldSendStatistics(ctx context.Context, frequency time.Du
 		stats.HostsEnrolledByOperatingSystem = enrolledHostsByOS
 		stats.StoredErrors = storedErrs
 		stats.NumHostsNotResponding = amountHostsNotResponding
+		stats.Organization = "unknown"
+		if license.IsPremium() {
+			stats.Organization = license.Organization
+		}
 		return nil
 	}
 
diff --git a/server/datastore/mysql/statistics_test.go b/server/datastore/mysql/statistics_test.go
index 32b9fbe40a..53722099f6 100644
--- a/server/datastore/mysql/statistics_test.go
+++ b/server/datastore/mysql/statistics_test.go
@@ -125,15 +125,17 @@ func testStatisticsShouldSend(t *testing.T, ds *Datastore) {
 
 	time.Sleep(1100 * time.Millisecond) // ensure the DB timestamp is not in the same second
 
-	license := &fleet.LicenseInfo{Tier: "premium"}
+	premiumLicense := &fleet.LicenseInfo{Tier: "premium", Organization: "Fleet"}
+	freeLicense := &fleet.LicenseInfo{Tier: "free"}
 
 	// First time running, we send statistics
-	stats, shouldSend, err := ds.ShouldSendStatistics(ctx, fleet.StatisticsFrequency, fleetConfig, license)
+	stats, shouldSend, err := ds.ShouldSendStatistics(ctx, fleet.StatisticsFrequency, fleetConfig, premiumLicense)
 	require.NoError(t, err)
 	assert.True(t, shouldSend)
 	assert.NotEmpty(t, stats.AnonymousIdentifier)
 	assert.NotEmpty(t, stats.FleetVersion)
 	assert.Equal(t, stats.LicenseTier, "premium")
+	assert.Equal(t, stats.Organization, "Fleet")
 	assert.Equal(t, stats.NumHostsEnrolled, 1)
 	assert.Equal(t, stats.NumUsers, 2)
 	assert.Equal(t, stats.NumTeams, 1)
@@ -152,7 +154,7 @@ func testStatisticsShouldSend(t *testing.T, ds *Datastore) {
 	require.NoError(t, err)
 
 	// If we try right away, it shouldn't ask to send
-	stats, shouldSend, err = ds.ShouldSendStatistics(ctx, fleet.StatisticsFrequency, fleetConfig, license)
+	stats, shouldSend, err = ds.ShouldSendStatistics(ctx, fleet.StatisticsFrequency, fleetConfig, premiumLicense)
 	require.NoError(t, err)
 	assert.False(t, shouldSend)
 
@@ -224,10 +226,12 @@ func testStatisticsShouldSend(t *testing.T, ds *Datastore) {
 	require.NoError(t, err)
 
 	// Lower the frequency to trigger an "outdated" sent
-	stats, shouldSend, err = ds.ShouldSendStatistics(ctx, time.Millisecond, fleetConfig, license)
+	stats, shouldSend, err = ds.ShouldSendStatistics(ctx, time.Millisecond, fleetConfig, premiumLicense)
 	require.NoError(t, err)
 	assert.True(t, shouldSend)
 	assert.Equal(t, firstIdentifier, stats.AnonymousIdentifier)
+	assert.Equal(t, stats.LicenseTier, "premium")
+	assert.Equal(t, stats.Organization, "Fleet")
 	assert.Equal(t, stats.NumHostsEnrolled, 5)
 	assert.Equal(t, stats.NumUsers, 2)
 	assert.Equal(t, stats.NumWeeklyActiveUsers, 0)          // no active user since last stats were sent
@@ -255,10 +259,12 @@ func testStatisticsShouldSend(t *testing.T, ds *Datastore) {
 	// wait a bit and resend statistics
 	time.Sleep(1100 * time.Millisecond) // ensure the DB timestamp is not in the same second
 
-	stats, shouldSend, err = ds.ShouldSendStatistics(ctx, time.Millisecond, fleetConfig, license)
+	stats, shouldSend, err = ds.ShouldSendStatistics(ctx, time.Millisecond, fleetConfig, premiumLicense)
 	require.NoError(t, err)
 	assert.True(t, shouldSend)
 	assert.Equal(t, firstIdentifier, stats.AnonymousIdentifier)
+	assert.Equal(t, stats.LicenseTier, "premium")
+	assert.Equal(t, stats.Organization, "Fleet")
 	assert.Equal(t, stats.NumHostsEnrolled, 5)
 	assert.Equal(t, stats.NumUsers, 2)
 	assert.Equal(t, stats.NumWeeklyActiveUsers, 1)
@@ -279,10 +285,21 @@ func testStatisticsShouldSend(t *testing.T, ds *Datastore) {
 	})
 	require.NoError(t, err)
 
-	stats, shouldSend, err = ds.ShouldSendStatistics(ctx, time.Millisecond, fleetConfig, license)
+	stats, shouldSend, err = ds.ShouldSendStatistics(ctx, time.Millisecond, fleetConfig, premiumLicense)
 	require.NoError(t, err)
 	assert.True(t, shouldSend)
 	assert.Equal(t, firstIdentifier, stats.AnonymousIdentifier)
+	assert.Equal(t, stats.LicenseTier, "premium")
+	assert.Equal(t, stats.Organization, "Fleet")
 	assert.Equal(t, 6, stats.NumHostsEnrolled)
 	assert.Equal(t, 1, stats.NumHostsNotResponding)
+
+	// trigger again with a free license, organization should be "unknown"
+	time.Sleep(1100 * time.Millisecond) // ensure the DB timestamp is not in the same second
+	stats, shouldSend, err = ds.ShouldSendStatistics(ctx, time.Millisecond, fleetConfig, freeLicense)
+	require.NoError(t, err)
+	assert.True(t, shouldSend)
+	assert.Equal(t, firstIdentifier, stats.AnonymousIdentifier)
+	assert.Equal(t, stats.LicenseTier, "free")
+	assert.Equal(t, stats.Organization, "unknown")
 }
diff --git a/server/fleet/statistics.go b/server/fleet/statistics.go
index 298ae814e9..5479346fa7 100644
--- a/server/fleet/statistics.go
+++ b/server/fleet/statistics.go
@@ -9,6 +9,7 @@ type StatisticsPayload struct {
 	AnonymousIdentifier            string                             `json:"anonymousIdentifier"`
 	FleetVersion                   string                             `json:"fleetVersion"`
 	LicenseTier                    string                             `json:"licenseTier"`
+	Organization                   string                             `json:"organization"`
 	NumHostsEnrolled               int                                `json:"numHostsEnrolled"`
 	NumUsers                       int                                `json:"numUsers"`
 	NumTeams                       int                                `json:"numTeams"`
diff --git a/website/api/controllers/webhooks/receive-usage-analytics.js b/website/api/controllers/webhooks/receive-usage-analytics.js
index 6b1d43e276..e6a25ae6c0 100644
--- a/website/api/controllers/webhooks/receive-usage-analytics.js
+++ b/website/api/controllers/webhooks/receive-usage-analytics.js
@@ -24,6 +24,7 @@ module.exports = {
     hostsEnrolledByOperatingSystem: { type: 'json', defaultsTo: {} },
     storedErrors: { type: 'json', defaultsTo: '[]' },
     numHostsNotResponding: { type: 'number', defaultsTo: 0, description: 'The number of hosts per deployment that have not submitted results for distibuted queries. A host is counted as not responding if Fleet hasn\'t received a distributed write to requested distibuted queries for the host during the 2-hour interval since the host was last seen. Hosts that have not been seen for 7 days or more are not counted.', },
+    organization: { type: 'string', defaultsTo: 'unknown', description: 'For Fleet Premium deployments, the organization registered with the license.', },
   },
 
 
diff --git a/website/api/models/HistoricalUsageSnapshot.js b/website/api/models/HistoricalUsageSnapshot.js
index 8b30e932ce..2ae2f6661e 100644
--- a/website/api/models/HistoricalUsageSnapshot.js
+++ b/website/api/models/HistoricalUsageSnapshot.js
@@ -28,6 +28,7 @@ module.exports = {
     hostsEnrolledByOperatingSystem: { required: true, type: 'json' },
     storedErrors: { required: true, type: 'json' },
     numHostsNotResponding: { required: true, type: 'number', description: 'The number of hosts per deployment that have not submitted results for distibuted queries. A host is counted as not responding if Fleet hasn\'t received a distributed write to requested distibuted queries for the host during the 2-hour interval since the host was last seen. Hosts that have not been seen for 7 days or more are not counted.', },
+    organization: { required: true, type: 'string' },
 
     //  ╔═╗╔╦╗╔╗ ╔═╗╔╦╗╔═╗
     //  ║╣ ║║║╠╩╗║╣  ║║╚═╗
diff --git a/website/assets/js/cloud.setup.js b/website/assets/js/cloud.setup.js
index c65ccc78f6..d3ea1578cd 100644
--- a/website/assets/js/cloud.setup.js
+++ b/website/assets/js/cloud.setup.js
@@ -13,7 +13,7 @@
 Cloud.setup({
 
   /* eslint-disable */
-  methods: {"downloadSitemap":{"verb":"GET","url":"/sitemap.xml","args":[]},"receiveUsageAnalytics":{"verb":"POST","url":"/api/v1/webhooks/receive-usage-analytics","args":["anonymousIdentifier","fleetVersion","licenseTier","numHostsEnrolled","numUsers","numTeams","numPolicies","numLabels","softwareInventoryEnabled","vulnDetectionEnabled","systemUsersEnabled","hostStatusWebhookEnabled","numWeeklyActiveUsers","hostsEnrolledByOperatingSystem","storedErrors"]},"receiveFromGithub":{"verb":"GET","url":"/api/v1/webhooks/github","args":["botSignature","action","sender","repository","changes","issue","comment","pull_request","label"]},"deliverContactFormMessage":{"verb":"POST","url":"/api/v1/deliver-contact-form-message","args":["emailAddress","topic","firstName","lastName","message"]},"sendPasswordRecoveryEmail":{"verb":"POST","url":"/api/v1/entrance/send-password-recovery-email","args":["emailAddress"]},"signup":{"verb":"POST","url":"/api/v1/customers/signup","args":["emailAddress","password","organization","firstName","lastName"]},"updateProfile":{"verb":"POST","url":"/api/v1/account/update-profile","args":["firstName","lastName","organization","emailAddress"]},"updatePassword":{"verb":"POST","url":"/api/v1/account/update-password","args":["oldPassword","newPassword"]},"updateBillingCard":{"verb":"POST","url":"/api/v1/account/update-billing-card","args":["stripeToken","billingCardLast4","billingCardBrand","billingCardExpMonth","billingCardExpYear"]},"login":{"verb":"POST","url":"/api/v1/customers/login","args":["emailAddress","password","rememberMe"]},"logout":{"verb":"GET","url":"/api/v1/account/logout","args":[]},"createQuote":{"verb":"POST","url":"/api/v1/customers/create-quote","args":["numberOfHosts"]},"saveBillingInfoAndSubscribe":{"verb":"POST","url":"/api/v1/customers/save-billing-info-and-subscribe","args":["quoteId","paymentSource"]},"updatePasswordAndLogin":{"verb":"POST","url":"/api/v1/entrance/update-password-and-login","args":["password","token"]},"deliverDemoSignup":{"verb":"POST","url":"/api/v1/deliver-demo-signup","args":["emailAddress"]}}
+  methods: {"downloadSitemap":{"verb":"GET","url":"/sitemap.xml","args":[]},"receiveUsageAnalytics":{"verb":"POST","url":"/api/v1/webhooks/receive-usage-analytics","args":["anonymousIdentifier","fleetVersion","licenseTier","numHostsEnrolled","numUsers","numTeams","numPolicies","numLabels","softwareInventoryEnabled","vulnDetectionEnabled","systemUsersEnabled","hostStatusWebhookEnabled","numWeeklyActiveUsers","hostsEnrolledByOperatingSystem","storedErrors","numHostsNotResponding","organization"]},"receiveFromGithub":{"verb":"GET","url":"/api/v1/webhooks/github","args":["botSignature","action","sender","repository","changes","issue","comment","pull_request","label"]},"deliverContactFormMessage":{"verb":"POST","url":"/api/v1/deliver-contact-form-message","args":["emailAddress","topic","firstName","lastName","message"]},"sendPasswordRecoveryEmail":{"verb":"POST","url":"/api/v1/entrance/send-password-recovery-email","args":["emailAddress"]},"signup":{"verb":"POST","url":"/api/v1/customers/signup","args":["emailAddress","password","organization","firstName","lastName"]},"updateProfile":{"verb":"POST","url":"/api/v1/account/update-profile","args":["firstName","lastName","organization","emailAddress"]},"updatePassword":{"verb":"POST","url":"/api/v1/account/update-password","args":["oldPassword","newPassword"]},"updateBillingCard":{"verb":"POST","url":"/api/v1/account/update-billing-card","args":["stripeToken","billingCardLast4","billingCardBrand","billingCardExpMonth","billingCardExpYear"]},"login":{"verb":"POST","url":"/api/v1/customers/login","args":["emailAddress","password","rememberMe"]},"logout":{"verb":"GET","url":"/api/v1/account/logout","args":[]},"createQuote":{"verb":"POST","url":"/api/v1/customers/create-quote","args":["numberOfHosts"]},"saveBillingInfoAndSubscribe":{"verb":"POST","url":"/api/v1/customers/save-billing-info-and-subscribe","args":["quoteId","paymentSource"]},"updatePasswordAndLogin":{"verb":"POST","url":"/api/v1/entrance/update-password-and-login","args":["password","token"]},"deliverDemoSignup":{"verb":"POST","url":"/api/v1/deliver-demo-signup","args":["emailAddress"]}}
   /* eslint-enable */
 
 });