diff --git a/handbook/digital-experience/README.md b/handbook/digital-experience/README.md
index b4bc7db24a..7c5a7d339c 100644
--- a/handbook/digital-experience/README.md
+++ b/handbook/digital-experience/README.md
@@ -517,6 +517,12 @@ It's not enough to just "delete" a recording of a meeting in Gong.  Instead, use
 - Search for the title of the meeting Google Drive and delete the auto-generated Google Doc containing the transcript. 
 - Always check back to ensure the recording **and** transcript were both deleted.
 
+### Update a company brand front
+
+Fleet has several brand fronts that need to be updated from time to time. Check each [brand front](https://docs.google.com/spreadsheets/d/1c15vwMZytpCLHUdGvXxi0d6WGgPcQU1UBMniC1F9oKk/edit?gid=0#gid=0) for consistency and update as needed with the following: 
+- The current pitch, found in the blurbs section of the [🎐 Why Fleet?](https://docs.google.com/document/d/1E0VU4AcB6UTVRd4JKD45Saxh9Gz-mkO3LnGSTBDLEZo/edit#heading=h.uovxedjegxdc) doc. 
+- The current [brand imagery](https://www.figma.com/design/1J2yxqH8Q7u8V7YTtA1iej/Social-media-(logos%2C-covers%2C-banners)?node-id=3962-65895). Check this [Loom video](https://www.loom.com/share/4432646cc9614046aaa4a74da1c0adb5?sid=2f84779f-f0bd-4055-be69-282c5a16f5c5) for more info.
+
 
 ## Rituals
 
diff --git a/handbook/digital-experience/digital-experience.rituals.yml b/handbook/digital-experience/digital-experience.rituals.yml
index bc2b4db7ca..5b9f8d155e 100644
--- a/handbook/digital-experience/digital-experience.rituals.yml
+++ b/handbook/digital-experience/digital-experience.rituals.yml
@@ -18,6 +18,13 @@
   description: "Run through the entire website in `?utm_content=clear` mode and build a fresh outline of the headings to make sure they all still make sense."
   moreInfoUrl: ""
   dri: "mike-j-thomas"
+- 
+  task: "Check brand fronts are up to date"
+  startedOn: "2024-08-01"
+  frequency: "Quarterly"
+  description: "Check all brand fronts for consistancy and update as needed with the current product pitch and graphics."
+  moreInfoUrl: "https://fleetdm.com/handbook/digital-experience#update-a-company-brand-front"
+  dri: "mike-j-thomas"  
 - 
   task: "Check production dependencies of fleetdm.com"
   startedOn: "2023-11-10"