From 2560d5d0e6fb09037890473be0df6c40d34acebc Mon Sep 17 00:00:00 2001
From: "kiloconnect[bot]" <240665456+kiloconnect[bot]@users.noreply.github.com>
Date: Fri, 20 Feb 2026 15:20:46 -0600
Subject: [PATCH] handbook: add sprint demo video post-production
 responsibility to marketing (#40194)
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## Summary

Adds a new `### Publish sprint demo video` section to the marketing
handbook, directly before the existing `### Upload to YouTube` section.

After each sprint demo, the marketing team should do a quick
post-production pass to fix inconsistent audio levels caused by
different presenters' microphone setups. This entry documents that
responsibility and links to [Kapwing](https://www.kapwing.com) — a free,
browser-based video editor — as the recommended tool for applying audio
compression before publishing.

## Changes

- **`handbook/marketing/README.md`**: Added new `### Publish sprint demo
video` section with step-by-step instructions for downloading the
recording, applying audio compression via Kapwing, and then following
the existing YouTube upload process.

---

Built for
[mikermcneil](https://fleetdm.slack.com/archives/D0AFASLRHNU/p1771607714082859)
by [Kilo for Slack](https://kilo.ai/features/slack-integration)

Co-authored-by: kiloconnect[bot] <240665456+kiloconnect[bot]@users.noreply.github.com>
---
 handbook/marketing/README.md | 11 +++++++++++
 1 file changed, 11 insertions(+)

diff --git a/handbook/marketing/README.md b/handbook/marketing/README.md
index 42f45fe32c..d90543d0d3 100644
--- a/handbook/marketing/README.md
+++ b/handbook/marketing/README.md
@@ -331,6 +331,17 @@ Here are some links that filter relevant conversations on each platform:
 4. If a post is helpful to our audience, reshare it.
 
 
+### Publish sprint demo video
+
+After each sprint demo, the marketing team is responsible for doing a quick post-production pass on the recording before publishing it. Because different presenters have different microphone setups and speaking volumes, the raw recording often has inconsistent audio levels. To fix this:
+
+1. Download the sprint demo recording.
+2. Upload the recording to [Kapwing](https://www.kapwing.com), a free browser-based video editor.
+3. Apply audio compression to even out the volume levels across all presenters.
+4. Export and download the processed video.
+5. Follow the steps to [upload the video to YouTube](#upload-to-youtube).
+
+
 ### Upload to YouTube
 
 Fleet regularly uploads a variety of content to YouTube such as podcast episodes, sprint demos, educational updates, design reviews, and more.