diff --git a/Makefile b/Makefile
index 53721f306f..61b654ed15 100644
--- a/Makefile
+++ b/Makefile
@@ -186,13 +186,13 @@ endif
 
 docker-build-release: xp-fleet xp-fleetctl
 	docker build -t "${DOCKER_IMAGE_NAME}:${DOCKER_IMAGE_TAG}" .
-	docker tag "${DOCKER_IMAGE_NAME}:${DOCKER_IMAGE_TAG}" kolide/fleet:${VERSION}
-	docker tag "${DOCKER_IMAGE_NAME}:${DOCKER_IMAGE_TAG}" kolide/fleet:latest
+	docker tag "${DOCKER_IMAGE_NAME}:${DOCKER_IMAGE_TAG}" fleetdm/fleet:${VERSION}
+	docker tag "${DOCKER_IMAGE_NAME}:${DOCKER_IMAGE_TAG}" fleetdm/fleet:latest
 
 docker-push-release: docker-build-release
 	docker push "${DOCKER_IMAGE_NAME}:${DOCKER_IMAGE_TAG}"
-	docker push kolide/fleet:${VERSION}
-	docker push kolide/fleet:latest
+	docker push fleetdm/fleet:${VERSION}
+	docker push fleetdm/fleet:latest
 
 docker-build-circle:
 	@echo ">> building docker image"