diff --git a/changes/32164-block-vpp-installs-on-personal-apple-devices b/changes/32164-block-vpp-installs-on-personal-apple-devices
new file mode 100644
index 0000000000..9037bca688
--- /dev/null
+++ b/changes/32164-block-vpp-installs-on-personal-apple-devices
@@ -0,0 +1 @@
+* Fixed a bug where blocking of VPP installs on personally enrolled apple devices was not in place
\ No newline at end of file
diff --git a/ee/server/service/software_installers.go b/ee/server/service/software_installers.go
index a583e0bb2a..220d9200da 100644
--- a/ee/server/service/software_installers.go
+++ b/ee/server/service/software_installers.go
@@ -25,6 +25,7 @@ import (
 	"github.com/fleetdm/fleet/v4/server/fleet"
 	"github.com/fleetdm/fleet/v4/server/mdm/apple/vpp"
 	maintained_apps "github.com/fleetdm/fleet/v4/server/mdm/maintainedapps"
+	"github.com/fleetdm/fleet/v4/server/mdm/nanomdm/mdm"
 	"github.com/fleetdm/fleet/v4/server/ptr"
 	"github.com/go-kit/log"
 	kitlog "github.com/go-kit/log"
@@ -1085,6 +1086,16 @@ func (svc *Service) InstallSoftwareTitle(ctx context.Context, hostID uint, softw
 			}
 			return svc.installSoftwareTitleUsingInstaller(ctx, host, installer)
 		}
+	} else {
+		// Get the enrollment type of the mobile apple device.
+		enrollment, err := svc.ds.GetNanoMDMEnrollment(ctx, host.UUID)
+		if err != nil {
+			return ctxerr.Wrap(ctx, err, "getting nano mdm enrollment")
+		}
+
+		if enrollment.Type == mdm.EnrollType(mdm.UserEnrollmentDevice).String() {
+			return fleet.NewUserMessageError(errors.New(fleet.InstallSoftwarePersonalAppleDeviceErrMsg), http.StatusUnprocessableEntity)
+		}
 	}
 
 	vppApp, err := svc.ds.GetVPPAppByTeamAndTitleID(ctx, host.TeamID, softwareTitleID)
diff --git a/ee/server/service/software_installers_test.go b/ee/server/service/software_installers_test.go
index 9500271a41..8ea6455aca 100644
--- a/ee/server/service/software_installers_test.go
+++ b/ee/server/service/software_installers_test.go
@@ -16,6 +16,7 @@ import (
 	"github.com/fleetdm/fleet/v4/server/authz"
 	"github.com/fleetdm/fleet/v4/server/contexts/viewer"
 	"github.com/fleetdm/fleet/v4/server/fleet"
+	"github.com/fleetdm/fleet/v4/server/mdm/nanomdm/mdm"
 	"github.com/fleetdm/fleet/v4/server/mock"
 	"github.com/fleetdm/fleet/v4/server/ptr"
 	"github.com/stretchr/testify/assert"
@@ -212,6 +213,33 @@ func TestUninstallSoftwareTitle(t *testing.T) {
 	require.ErrorContains(t, svc.UninstallSoftwareTitle(context.Background(), 1, 10), fleet.RunScriptsOrbitDisabledErrMsg)
 }
 
+// TestInstallSoftwareTitle is mostly tested in enterprise integration test. This test hits is placed to hit some edge cases.
+func TestInstallSoftwareTitle(t *testing.T) {
+	t.Parallel()
+	ds := new(mock.Store)
+	svc := newTestService(t, ds)
+	ctx := viewer.NewContext(context.Background(), viewer.Viewer{User: &fleet.User{GlobalRole: ptr.String(fleet.RoleAdmin)}})
+
+	host := &fleet.Host{
+		UUID:         "personal-ios",
+		OrbitNodeKey: ptr.String("orbit_key"),
+		Platform:     "ios",
+		TeamID:       ptr.Uint(1),
+	}
+
+	ds.HostFunc = func(ctx context.Context, id uint) (*fleet.Host, error) {
+		return host, nil
+	}
+
+	ds.GetNanoMDMEnrollmentFunc = func(ctx context.Context, id string) (*fleet.NanoEnrollment, error) {
+		return &fleet.NanoEnrollment{
+			Type: mdm.EnrollType(mdm.UserEnrollmentDevice).String(),
+		}, nil
+	}
+
+	require.ErrorContains(t, svc.InstallSoftwareTitle(ctx, 1, 10), fleet.InstallSoftwarePersonalAppleDeviceErrMsg)
+}
+
 func TestSoftwareInstallerPayloadFromSlug(t *testing.T) {
 	t.Parallel()
 	ds := new(mock.Store)
diff --git a/server/fleet/errors.go b/server/fleet/errors.go
index 3ecb562df1..2ff04187b8 100644
--- a/server/fleet/errors.go
+++ b/server/fleet/errors.go
@@ -641,6 +641,9 @@ const (
 	RunScripUnsavedMaxLenErrMsg            = "Script is too large. It's limited to 10,000 characters (approximately 125 lines)."
 	RunScriptGatewayTimeoutErrMsg          = "Gateway timeout. Fleet didn't hear back from the host and doesn't know if the script ran. Please make sure your load balancer timeout isn't shorter than the Fleet server timeout."
 
+	// Software
+	InstallSoftwarePersonalAppleDeviceErrMsg = "Couldn't install. Currently, software install isn't supported on personal (BYOD) iOS and iPadOS hosts."
+
 	// End user authentication
 	EndUserAuthDEPWebURLConfiguredErrMsg = `End user authentication can't be configured when the configured automatic enrollment (DEP) profile specifies a configuration_web_url.` // #nosec G101