From 8dfbc2ae214de4bc4a4760433a4f0bd2bab15a60 Mon Sep 17 00:00:00 2001 From: Ashish Kuthiala <53918208+akuthiala@users.noreply.github.com> Date: Tue, 31 Mar 2026 12:33:25 -0500 Subject: [PATCH] update marketing handbook page about team roles (#42679) Update marketing handbook page about team roles - removed duplicate entries --------- Co-authored-by: Eric --- handbook/marketing/README.md | 10 ++------- .../marketing/marketing-responsibilities.md | 8 +++---- website/.sailsrc | 22 +++++++++---------- 3 files changed, 17 insertions(+), 23 deletions(-) diff --git a/handbook/marketing/README.md b/handbook/marketing/README.md index 710ca5377b..9bc9148538 100644 --- a/handbook/marketing/README.md +++ b/handbook/marketing/README.md @@ -3,14 +3,8 @@ This handbook page details processes specific to working [with](#contact-us) and [within](#responsibilities) this department. ## Team - -| Role | Contributor(s) -|:-----------------------------------|:------------------------------------------------------------------------------------------------------------------------| -| Chief Marketing Officer | [Ashish Kuthiala](https://www.linkedin.com/in/ashishkuthiala) _([@akuthiala](https://github.com/akuthiala))_ -| Content Specialist | [Irena Reedy](https://www.linkedin.com/in/irena-reedy-520ab9354/) _([@irenareedy](https://github.com/irenareedy))_ -| Head of Demand Generation | [John Jeremiah](https://www.linkedin.com/in/johnjeremiah/) _([@johnjeremiah](https://github.com/johnjeremiah))_ -| Marketing Campaign Manager | [Michael Buck](https://www.linkedin.com/in/michael-buck-chi312/ ) _([@mb-chigoose312](https://github.com/mb-chigoose312))_ - + +The different roles in the marketing team and the DRIs executing the responsibilities of that role are listed on [this handbook page](https://fleetdm.com/handbook/marketing/marketing-responsibilities). ## Contact us diff --git a/handbook/marketing/marketing-responsibilities.md b/handbook/marketing/marketing-responsibilities.md index 7d5e220afb..1177a54e4c 100644 --- a/handbook/marketing/marketing-responsibilities.md +++ b/handbook/marketing/marketing-responsibilities.md @@ -7,11 +7,11 @@ This page outlines the different roles in the marketing team and the DRIs execut | Chief marketing officer | [Ashish Kuthiala](https://www.linkedin.com/in/ashishkuthiala) | [*@akuthiala*](https://github.com/akuthiala) | Set, lead, and manage Fleet’s marketing strategy and execution across all aspects of marketing Lead or own various functions of marketing as appropriate. | | Content specialist | [Irena Reedy](https://www.linkedin.com/in/irena-reedy-520ab9354/) | [*@irenareedy*](https://github.com/irenareedy) | Manage and scale the Fleet Champions Community program by expanding the size and diversity of customer advocates while increasing the number of Fleet peer reviews across multiple platforms. Lead event execution in close collaboration with the Campaign Manager to ensure conferences, meetups, and community events are planned, coordinated, and delivered successfully. Oversee Fleet’s social media program by working with the Social Media Manager to coordinate content, messaging, and publishing across channels. Maintain the marketing operations board to ensure tasks are assigned, actively worked on, and completed so marketing initiatives remain organized and on track. Own and report on weekly marketing KPIs, tracking progress across initiatives and ensuring visibility into performance and outcomes | | Head of demand generation | [John Jeremiah](https://www.linkedin.com/in/johnjeremiah/) | [*@johnjeremiah*](https://github.com/johnjeremiah) | Build pipeline, Marketing ops | -| Campaign manager | Hired (to be announced) | | Build, run and measure all marketing campaigns. Own Fleet swag strategy and execution | -| Content specialist (Consultant) | [Anthony Critelli](https://www.linkedin.com/in/anthonycritelli/) | [@acritelli](https://github.com/acritelli) | Build out Fleet linux management capabilities content | -| Content specialist (Consultant) | [Adrian Kok](https://www.linkedin.com/in/adriankok/) | [@adriankok](https://github.com/adriankok) | Consult on Fleet technical content | +| Campaign manager | [Michael Buck](https://www.linkedin.com/in/michael-buck-chi312/) | [*@mb-chigoose312*](https://github.com/mb-chigoose312) | Build, run and measure all marketing campaigns. Own Fleet swag strategy and execution | +| Content specialist (Consultant) | [Anthony Critelli](https://www.linkedin.com/in/anthonycritelli/) | [*@acritelli*](https://github.com/acritelli) | Build out Fleet linux management capabilities content | +| Content specialist (Consultant) | [Adrian Kok](https://www.linkedin.com/in/adriankok/) | [*@adriankok*](https://github.com/adriankok) | Consult on Fleet technical content | | Technical product marketing and content specialist (Consultant) | [Dan Gordon](https://www.linkedin.com/in/dangordon/) | [@danbgordon](https://github.com/danbgordon) | Create core technical marketing strategy, positioning, messaging and assets for IT technical teams Market Fleet releases Create, drive and manage analyst relations for Fleet | -| Product marketing (Consultant) | [Erin Miska](https://www.linkedin.com/in/erinmiska/) | [@miskaek](https://github.com/miskaek) | Positioning and messaging Leadership marketing facing assets, Sales and partner enablement Content strategy | +| Product marketing (Consultant) | [Erin Miska](https://www.linkedin.com/in/erinmiska/) | [*@miskaek*](https://github.com/miskaek) | Positioning and messaging Leadership marketing facing assets, Sales and partner enablement Content strategy | | Social media strategy and management (Consultant) | [Thomas Basgil Jr.](https://www.linkedin.com/in/tombasgil/) | [*@tombasgil*](https://github.com/tombasgil) | Establish, manage and grow Fleet’s social media presence across all appropriate channels. Monitor and respond to comments on company page posts (e.g., LinkedIn); comments on tracked posts are surfaced in the [#_linkedin-comments-from-tracked-posts](https://fleetdm.slack.com/archives/C0AP1FM3ES2) Slack channel | | Public relations (Consultant) | [TBD] | | Establish Fleet PR program Identify and train key Fleet employees on PR interactions Establish, measure and improve Fleet share of voice with press, analysts, and media. Manage Fleet submissions for industry awards | diff --git a/website/.sailsrc b/website/.sailsrc index 469767ed23..391fdf869c 100644 --- a/website/.sailsrc +++ b/website/.sailsrc @@ -1,11 +1,11 @@ -{ - "generators": { - "modules": { - "landing-page": "./generators/landing-page" - } - }, - "_generatedWith": { - "sails": "1.2.5", - "sails-generate": "2.0.0" - } -} +{ + "generators": { + "modules": { + "landing-page": "./generators/landing-page" + } + }, + "_generatedWith": { + "sails": "1.2.5", + "sails-generate": "2.0.0" + } +}