diff --git a/.github/ISSUE_TEMPLATE/feature-request.md b/.github/ISSUE_TEMPLATE/feature-request.md
index 4819eabc22..c60c3876c8 100644
--- a/.github/ISSUE_TEMPLATE/feature-request.md
+++ b/.github/ISSUE_TEMPLATE/feature-request.md
@@ -7,30 +7,17 @@ assignees: ''
 
 ---
 
-<!--
-Thanks for filing an issue!  Please use the prompts below to provide as much context as you can about your use case and motivations.
+<!-- 
+
+If you're a Fleetie and filling out this request on behalf of a Fleet customer, please uncomment and fill out this section. Otherwise, you can ignore it.
+
+- [ ] Unpacked: TODO: Head of Product Design (HPD) checks this box when the request goes through "Unpacking the why": https://fleetdm.com/handbook/product-design#unpacking-the-why
+- [ ] Gong snippet: TODO
+
 -->
 
-Gong snippet: TODO <!-- Insert the link to the relevant, private Gong snippet ("Share internally" button). Remove this item if you don't have access to Fleet's Gong or there is no Gong recording available -->
+## Screenshots and/or screen recording
 
-## Problem
+<!-- Paste screenshots (good) or record a video (best) that captures what Fleet is missing.
 
-<!-- Describe the problem you're trying to solve. What are you trying to accomplish? 
-
-Example: I want to order a pair of shoes from my food delivery app, which does not show options for stores that don't carry food. -->
-
-## What have you tried?
-
-<!-- Described what actions you have taken in the product today to try and solve this problem. Why didn't that workflow or result work for you? What is missing? 
-
-Example: I searched for shoe stores in my food delivery app, but there were no results available. -->
-
-## Potential solutions
-
-<!-- Propose a solution. What would your ideal workflow look like? You can also attach any screenshots or other visuals that might help convey your meaning. 
-
-Example: My food delivery app should have a new search mapping for other categories of goods that can be delivered like 'clothing' or 'home goods' in the suggested searches menu. -->
-
-## What is the expected workflow as a result of your proposal?
-
-<!-- Example: I search for the shoe store > I click on the pair of shoes in the size and color I want > I am given an estimated delivery time and price > I pay for my order  > A driver picks up the order and delivers it to me > I am able to track the delivery in the same way I would track a food order. --> 
+In words (good) or verbally in the video (best), describe what your ideal workflow would look like. --> 
diff --git a/handbook/product-design/README.md b/handbook/product-design/README.md
index e9d4f985c2..bbc80d05a3 100644
--- a/handbook/product-design/README.md
+++ b/handbook/product-design/README.md
@@ -26,7 +26,9 @@ The Product Design department is responsible for reviewing and collecting feedba
 
 ### Unpacking the why
 
-The Head of Product Design and a former IT admin review the new customer/prospect/community requests in the "📨 Inbox" column the [drafting board](https://github.com/orgs/fleetdm/projects/67) to synthesize why users are making the request (i.e. what problem are they trying to solve).
+The Head of Product Design (HPD) and a former IT admin review the new customer/prospect/community requests in the "📨 Inbox" column the [drafting board](https://github.com/orgs/fleetdm/projects/67) to synthesize why users are making the request (i.e. what problem are they trying to solve).
+
+Only requests that meet the [criteria for prioritization](https://fleetdm.com/handbook/company/product-groups#criteria-for-prioritization) are unpacked. If a request doesn't meet the criteria, the HPD leaves the "Unpacked" checkbox in the feature request issue unchecked and removes the request from the drafting board.
 
 If a customer/prospect request is missing a Gong snippet or requires additional information to understand the "why", the Head of Product Design will @ mention the relevant Customer Success Manager (CSM), assign them, and move the request to the [🦄 #g-unicorns](https://github.com/orgs/fleetdm/projects/81) board.