From d4b927b4de2d8677aeff1141d35bf0e481406be7 Mon Sep 17 00:00:00 2001 From: Desmi-Dizney <99777687+Desmi-Dizney@users.noreply.github.com> Date: Tue, 10 May 2022 15:53:14 -0500 Subject: [PATCH] Editor pass - Added MQO definition (#5667) Editor pass for: - https://github.com/fleetdm/fleet/pull/5644 --- handbook/growth.md | 4 ++-- 1 file changed, 2 insertions(+), 2 deletions(-) diff --git a/handbook/growth.md b/handbook/growth.md index a41bf478e5..303b6f87c5 100644 --- a/handbook/growth.md +++ b/handbook/growth.md @@ -9,7 +9,7 @@ Effective market positioning is crucial to the growth of any software product. F ## Marketing Qualified Opportunities (MQOs) -Growth's goal is to increase usage of the product. We value users of all sizes adopting Fleet Free or Fleet Premium. Companies purchasing under 100 device licenses should sign up [self service](https://fleetdm.com/pricing/). Companies who would enroll more than 100 devices should [schedule a demo](https://fleetdm.com/). When these companies attend a demo Fleet considers them marketing qualified opportunities (MQOs). +Growth's goal is to increase usage of the product. We value users of all sizes adopting Fleet Free or Fleet Premium. Companies purchasing under 100 device licenses should sign up [self-service](https://fleetdm.com/pricing/). Companies that enroll more than 100 devices should [schedule a demo](https://fleetdm.com/). When these companies attend a demo, Fleet considers them marketing qualified opportunities (MQOs). ## Lead enrichment @@ -17,7 +17,7 @@ Fleet's lead enrichment process can be found in this [Google Doc](https://docs.g ## Outreach one-pager -Our one-pager offers a summary of what Fleet does; it will used for sales outreach. It can also help stakeholders become familiar with the company and product. Fleet's outreach one-pager can be found in this [Google Doc](https://drive.google.com/file/d/1o0gHCVonNbjjsk8iI-mgVw5O-o-AhJ5t/view?usp=sharing). +Our one-pager offers a summary of what Fleet does. It can help stakeholders become familiar with the company and product while also being a useful tool the Growth team uses for sales outreach. Find Fleet's outreach one-pager in this [Google Doc](https://drive.google.com/file/d/1o0gHCVonNbjjsk8iI-mgVw5O-o-AhJ5t/view?usp=sharing). ## Posting on social media as Fleet