diff --git a/handbook/demand/demand.rituals.yml b/handbook/demand/demand.rituals.yml
index dc1ae27b47..1c8152a900 100644
--- a/handbook/demand/demand.rituals.yml
+++ b/handbook/demand/demand.rituals.yml
@@ -61,15 +61,15 @@
   task: "Measure intent signals"
   startedOn: "2024-08-09"
   frequency: "Daily"
-  description: "Measure intent signals and update SalesForce"
+  description: "Measure intent signals and update Salesforce"
   moreInfoUrl: "https://fleetdm.com/handbook/demand#measure-intent-signals"
   dri: "Drew-P-drawers"
 - 
   task: "Research accounts"
   startedOn: "2024-08-09"
   frequency: "Daily"
-  description: "Research SalesForce accounts and begin ABM ads"
-  moreInfoUrl: "https://fleetdm.com/handbook/demand#warm-up-actions"
+  description: "Research any research-ready accounts in this Salesforce report (https://fleetdm.lightning.force.com/lightning/r/Report/00OUG000001PUIT2A4/view) and advance them to 'Ads running'"
+  moreInfoUrl: "https://fleetdm.com/handbook/demand#research-an-account"
   dri: "Drew-P-drawers"
 # -
 #   task: "Propose a fleet event"