diff --git a/handbook/marketing/digital-campaigns.md b/handbook/marketing/digital-campaigns.md index e65e8c2aaa..c9d3d57727 100644 --- a/handbook/marketing/digital-campaigns.md +++ b/handbook/marketing/digital-campaigns.md @@ -30,7 +30,7 @@ We use the campaigns in salesforce to keep track of roi and impact of investment --- -### **Campaign naming & definitions** +### **Paid Search Campaigns** The following campaigns are scheduled for launch in **January 2026**. Campaign names follow the Fleet naming convention: [YYYY-MM]-[Medium]-[Campaign-Name]. @@ -42,6 +42,20 @@ The following campaigns are scheduled for launch in **January 2026**. Campaign n | **2026-01-ps-Competitive** | "Modernization Migration" focusing on Jamf displacement and the "GitOps future". | Impact analysis meetings. | | **2026-01-ps-GitOps** | Promoting GitOps-native workflows and Infrastructure-as-Code (IaC) for endpoints. | Workshop attendance/certification. | +--- + +### **Paid Social Campaigns** + +The following campaigns are scheduled for launch in **March 2026**. Campaign names follow the Fleet naming convention: [YYYY-MM]-[Medium]-[Campaign-Name]. + +| Campaign Name | General Description & Purpose | Target Signal/Objective | +| :---- | :---- | :---- | +| **2026-01-so-Brand** | Distributing "Thought Leadership" content that answers hard technical questions to build brand affinity. | High-utility asset engagement. | +| **2026-01-so-MDM** | Targeting "Solution" and "Technical" keywords related to modern MDM and mac admins. | High-intent demo/contact requests. | +| **2026-01-so-Linux** | "Linux Beachhead" vector focusing on Linux hardening and visibility for developer workstations. | Seed account acquisition. | +| **2026-01-so-Competitive** | "Modernization Migration" focusing on Jamf displacement and the "GitOps future". | Impact analysis meetings. | +| **2026-01-so-GitOps** | Promoting GitOps-native workflows and Infrastructure-as-Code (IaC) for endpoints. | Workshop attendance/certification. | +