diff --git a/website/api/controllers/docs/view-basic-documentation.js b/website/api/controllers/docs/view-basic-documentation.js
index a6a64ae0a4..487bc70c14 100644
--- a/website/api/controllers/docs/view-basic-documentation.js
+++ b/website/api/controllers/docs/view-basic-documentation.js
@@ -55,6 +55,12 @@ module.exports = {
       }
     }
 
+    let showSwagForm = false;
+    // Due to shipping costs, we'll check the requesting user's cf-ipcountry to see if they're in the US, and their cf-iplongitude header to see if they're in the contiguous US.
+    if(this.req.get('cf-ipcountry') === 'US' && this.req.get('cf-iplongitude') > -125) {
+      showSwagForm = true;
+    }
+
     // Respond with view.
     return {
       path: require('path'),
@@ -69,6 +75,7 @@ module.exports = {
         thisPage.meta.description ? thisPage.meta.description // « custom meta description for this page, if provided in markdown
         : 'Documentation for Fleet for osquery.'// « otherwise use the generic description
       ),
+      showSwagForm
     };
 
   }
diff --git a/website/views/pages/docs/basic-documentation.ejs b/website/views/pages/docs/basic-documentation.ejs
index 834f75a244..ce1b3146bc 100644
--- a/website/views/pages/docs/basic-documentation.ejs
+++ b/website/views/pages/docs/basic-documentation.ejs
@@ -183,7 +183,7 @@
               </li>
             </ul>
           </div>
-          <div class="d-none d-lg-block" purpose="swag-cta">
+          <div class="d-none d-lg-block" purpose="swag-cta" v-if="showSwagForm">
             <a class="d-flex flex-column align-items-center justify-content-center" href="https://kqphpqst851.typeform.com/to/ZfA3sOu0" target="_blank">
               <img style="height: auto; width: 54px; margin-right: 5px;" alt="A very nice Fleet branded shirt" src="/images/fleet-shirt-60x55@2x.png">
               <p class="mb-0"><strong>Request Fleet swag</strong></p>