diff --git a/changes/43673-my-device-sort-by-display-name b/changes/43673-my-device-sort-by-display-name
new file mode 100644
index 0000000000..24141291ea
--- /dev/null
+++ b/changes/43673-my-device-sort-by-display-name
@@ -0,0 +1 @@
+- Fixed "My device" page to sort software by display name instead of installer filename when a custom display name is set.
diff --git a/server/datastore/mysql/software.go b/server/datastore/mysql/software.go
index 479bafeba0..76cccd0593 100644
--- a/server/datastore/mysql/software.go
+++ b/server/datastore/mysql/software.go
@@ -4683,9 +4683,11 @@ func promoteSoftwareTitleInHouseApp(softwareTitleRecord *hostSoftware) {
 
 // hostSoftwareAllowedOrderKeys is minimal: the service layer pins OrderKey to "name".
 // "source" is included for test determinism (used as the secondary order key in tests).
+// "name" uses COALESCE(NULLIF(...)) so that a custom display name (when set) is used
+// for sorting, falling back to the software title name (often an installer filename).
 var hostSoftwareAllowedOrderKeys = common_mysql.OrderKeyAllowlist{
-	"name":   "name",
-	"source": "source",
+	"name":   "COALESCE(NULLIF(stdn.display_name, ''), combined_results.name)",
+	"source": "combined_results.source",
 }
 
 // hostSoftwareTitleAssembler accumulates and de-duplicates host software title records
@@ -6522,7 +6524,11 @@ func (ds *Datastore) ListHostSoftware(ctx context.Context, host *fleet.Host, opt
 			`)
 		}
 		stmt = fmt.Sprintf(stmt, replacements...)
-		stmt = fmt.Sprintf("SELECT * FROM (%s) AS combined_results", stmt)
+		stmt = fmt.Sprintf(
+			"SELECT combined_results.* FROM (%s) AS combined_results LEFT JOIN software_title_display_names stdn ON stdn.software_title_id = combined_results.id AND stdn.team_id = ?",
+			stmt,
+		)
+		args = append(args, globalOrTeamID)
 		stmt, _, err = appendListOptionsToSQLSecure(stmt, &opts.ListOptions, hostSoftwareAllowedOrderKeys)
 		if err != nil {
 			return nil, nil, ctxerr.Wrap(ctx, err, "list host software")
diff --git a/server/datastore/mysql/software_test.go b/server/datastore/mysql/software_test.go
index 144ec85a0b..5496a9dcc5 100644
--- a/server/datastore/mysql/software_test.go
+++ b/server/datastore/mysql/software_test.go
@@ -137,6 +137,7 @@ func TestSoftware(t *testing.T) {
 		{"GetSoftwareCategoryNameToIDMap", testGetSoftwareCategoryNameToIDMap},
 		{"BatchNewSoftwareCategoriesIdempotent", testBatchNewSoftwareCategoriesIdempotent},
 		{"CreateIntermediateInstallFailureRecordAfterDeletion", testCreateIntermediateInstallFailureRecordAfterDeletion},
+		{"ListHostSoftwareSortByDisplayName", testListHostSoftwareSortByDisplayName},
 	}
 	for _, c := range cases {
 		t.Run(c.name, func(t *testing.T) {
@@ -13027,6 +13028,84 @@ func testGetSoftwareCategoryNameToIDMap(t *testing.T, ds *Datastore) {
 	assert.Empty(t, got)
 }
 
+func testListHostSoftwareSortByDisplayName(t *testing.T, ds *Datastore) {
+	ctx := context.Background()
+
+	// Create a team.
+	team, err := ds.NewTeam(ctx, &fleet.Team{Name: "Display Name Sort Team"})
+	require.NoError(t, err)
+
+	// Create a host on the team.
+	host := test.NewHost(t, ds, "sorthost", "", "sorthostkey", "sorthostuuid", time.Now())
+	err = ds.AddHostsToTeam(ctx, fleet.NewAddHostsToTeamParams(&team.ID, []uint{host.ID}))
+	require.NoError(t, err)
+	// Reload host to get TeamID set.
+	host, err = ds.Host(ctx, host.ID)
+	require.NoError(t, err)
+
+	// Install software on the host.
+	sw := []fleet.Software{
+		{Name: "alpha", Version: "1.0", Source: "apps"},
+		{Name: "bravo", Version: "1.0", Source: "apps"},
+		{Name: "zzz-installer", Version: "1.0", Source: "apps"},
+	}
+	_, err = ds.UpdateHostSoftware(ctx, host.ID, sw)
+	require.NoError(t, err)
+
+	require.NoError(t, ds.SyncHostsSoftware(ctx, time.Now()))
+	require.NoError(t, ds.CleanupSoftwareTitles(ctx))
+	require.NoError(t, ds.SyncHostsSoftwareTitles(ctx, time.Now()))
+
+	// Look up the title IDs via ListSoftwareTitles.
+	adminFilter := fleet.TeamFilter{User: &fleet.User{GlobalRole: new(fleet.RoleAdmin)}}
+	titles, _, _, err := ds.ListSoftwareTitles(ctx, fleet.SoftwareTitleListOptions{
+		ListOptions: fleet.ListOptions{OrderKey: "name", OrderDirection: fleet.OrderAscending},
+		TeamID:      &team.ID,
+	}, adminFilter)
+	require.NoError(t, err)
+
+	titleByName := func(name string) uint {
+		for _, tt := range titles {
+			if tt.Name == name {
+				return tt.ID
+			}
+		}
+		t.Fatalf("title %q not found", name)
+		return 0
+	}
+
+	alphaID := titleByName("alpha")
+	scriptID := titleByName("zzz-installer")
+
+	bravoID := titleByName("bravo")
+
+	// Set display names that reorder the titles:
+	//   alpha         -> "Zulu"        (should sort last)
+	//   bravo         -> ""            (empty string, NULLIF falls back to "bravo")
+	//   zzz-installer -> "AAA Script"  (should sort first despite filename)
+	ExecAdhocSQL(t, ds, func(q sqlx.ExtContext) error {
+		if err := updateSoftwareTitleDisplayName(ctx, q, &team.ID, alphaID, "Zulu"); err != nil {
+			return err
+		}
+		// Explicitly set empty display name to exercise the NULLIF(display_name, '') fallback.
+		if err := updateSoftwareTitleDisplayName(ctx, q, &team.ID, bravoID, ""); err != nil {
+			return err
+		}
+		return updateSoftwareTitleDisplayName(ctx, q, &team.ID, scriptID, "AAA Script")
+	})
+
+	// List host software sorted by name ASC.
+	// Expected order: AAA Script (zzz-installer), bravo, Zulu (alpha).
+	hostSw, _, err := ds.ListHostSoftware(ctx, host, fleet.HostSoftwareTitleListOptions{
+		ListOptions: fleet.ListOptions{OrderKey: "name", OrderDirection: fleet.OrderAscending},
+	})
+	require.NoError(t, err)
+	require.Len(t, hostSw, 3)
+	assert.Equal(t, "zzz-installer", hostSw[0].Name, "AAA Script (zzz-installer) should sort first")
+	assert.Equal(t, "bravo", hostSw[1].Name, "bravo (no display name) should sort second")
+	assert.Equal(t, "alpha", hostSw[2].Name, "Zulu (alpha) should sort last")
+}
+
 func testBatchNewSoftwareCategoriesIdempotent(t *testing.T, ds *Datastore) {
 	ctx := context.Background()