Include a 'Press Release' (PR) row in the paid/owned media naming conventions table with example `2025_11-PR-Abc_launch`. This documents the campaign prefix for press releases alongside existing Paid media, Content syndication, and Email marketing entries.
Welcome to Fleet
Introduction
The Fleet handbook is the living source of truth for how we run the company. This handbook is open to the world and feedback and contributions are welcome from everyone. Feel free to click "Edit this page" to suggest an improvement anywhere you see fit. (The right reviewer will be automatically notified, and will reply to you promptly. Your change will go live on the website ≈10 minutes after it is merged.)