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Update event-execution.md (#44507)

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Irena Reedy
2026-04-30 09:39:49 -07:00
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handbook/marketing/event-execution.md
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@@ -136,13 +136,13 @@ We utilize two general event plans, which act as templates depending on the scal
### **Partner Involvement at GitOps Workshops**
### Partner Involvement at GitOps Workshops
It is a best practice and a goal for Fleet to have channel partner involvement in every
GitOps workshop we host. Partner involvement strengthens the workshop's reach, reinforces
Fleet's channel relationships, and increases qualified attendance.
### There are three defined partner engagement types for GitOps workshops:
#### There are three defined partner engagement types for GitOps workshops:
1. **Dedicated Partner Workshop:** Fleet hosts the workshop exclusively for a single partner, typically at the partner's office. The audience is the partner's internal staff only — no customers, prospects, or other partners are included. This format is used for partner enablement and training.
2. **Partner Co-Sponsored Workshop** *(most common):* A single channel partner co-sponsors the workshop alongside Fleet. Only one partner sponsor is permitted per event, and no other partners may attend. Fleet and the co-sponsoring partner each invite from their combined customer and prospect base to drive attendance.
3. **Fleet-Led Open Workshop:** Fleet runs and owns the workshop independently, with no dedicated local partner. This format is used when there is no established partner presence in the workshop's metro area. Any partner is welcome to attend. To drive registration, the channel manager and account executives run a targeted LinkedIn campaign inviting prospects and customers within the workshop's metro area.