Fall back to app filename when ingesting macOS apps that have no display name/bundle name and run.sh as the bundle executable (#34176)

Fixes #34157. Seen on Steam games, which also don't have a bundle ID.

# Checklist for submitter

If some of the following don't apply, delete the relevant line.

- [x] Changes file added for user-visible changes in `changes/`,
`orbit/changes/` or `ee/fleetd-chrome/changes`.
See [Changes
files](https://github.com/fleetdm/fleet/blob/main/docs/Contributing/guides/committing-changes.md#changes-files)
for more information.

- [x] Input data is properly validated, `SELECT *` is avoided, SQL
injection is prevented (using placeholders for values in statements)

## Testing

- [x] QA'd all new/changed functionality manually

changes/34157-run-sh-ingestion

@@ -0,0 +1 @@
+* Revised macOS software ingestion to correctly show application names for Steam games instead of `run.sh`.

docs/Contributing/product-groups/orchestration/understanding-host-vitals.md

@@ -716,7 +716,7 @@ WITH cached_users AS (WITH cached_groups AS (select * from groups)
  FROM users LEFT JOIN cached_groups USING (gid)
  WHERE type <> 'special' AND shell NOT LIKE '%/false' AND shell NOT LIKE '%/nologin' AND shell NOT LIKE '%/shutdown' AND shell NOT LIKE '%/halt' AND username NOT LIKE '%$' AND username NOT LIKE '\_%' ESCAPE '\' AND NOT (username = 'sync' AND shell ='/bin/sync' AND directory <> ''))
 SELECT
-  COALESCE(NULLIF(display_name, ''), NULLIF(bundle_name, ''), NULLIF(bundle_executable, ''), TRIM(name, '.app') ) AS name,
+  COALESCE(NULLIF(display_name, ''), NULLIF(bundle_name, ''), NULLIF(NULLIF(bundle_executable, ''), 'run.sh'), TRIM(name, '.app') ) AS name,
   COALESCE(NULLIF(bundle_short_version, ''), bundle_version) AS version,
   bundle_identifier AS bundle_identifier,
   '' AS extension_id,

server/service/osquery_utils/queries.go

@@ -909,7 +909,7 @@ var softwareMacOS = DetailQuery{
 	// which is used in vulnerability scanning.
 	Query: withCachedUsers(`WITH cached_users AS (%s)
 SELECT
-  COALESCE(NULLIF(display_name, ''), NULLIF(bundle_name, ''), NULLIF(bundle_executable, ''), TRIM(name, '.app') ) AS name,
+  COALESCE(NULLIF(display_name, ''), NULLIF(bundle_name, ''), NULLIF(NULLIF(bundle_executable, ''), 'run.sh'), TRIM(name, '.app') ) AS name,
   COALESCE(NULLIF(bundle_short_version, ''), bundle_version) AS version,
   bundle_identifier AS bundle_identifier,
   '' AS extension_id,