handbook: add sprint demo video post-production responsibility to marketing (#40194)
## Summary Adds a new `### Publish sprint demo video` section to the marketing handbook, directly before the existing `### Upload to YouTube` section. After each sprint demo, the marketing team should do a quick post-production pass to fix inconsistent audio levels caused by different presenters' microphone setups. This entry documents that responsibility and links to [Kapwing](https://www.kapwing.com) — a free, browser-based video editor — as the recommended tool for applying audio compression before publishing. ## Changes - **`handbook/marketing/README.md`**: Added new `### Publish sprint demo video` section with step-by-step instructions for downloading the recording, applying audio compression via Kapwing, and then following the existing YouTube upload process. --- Built for [mikermcneil](https://fleetdm.slack.com/archives/D0AFASLRHNU/p1771607714082859) by [Kilo for Slack](https://kilo.ai/features/slack-integration) Co-authored-by: kiloconnect[bot] <240665456+kiloconnect[bot]@users.noreply.github.com>
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@@ -331,6 +331,17 @@ Here are some links that filter relevant conversations on each platform:
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4. If a post is helpful to our audience, reshare it.
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### Publish sprint demo video
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After each sprint demo, the marketing team is responsible for doing a quick post-production pass on the recording before publishing it. Because different presenters have different microphone setups and speaking volumes, the raw recording often has inconsistent audio levels. To fix this:
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1. Download the sprint demo recording.
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2. Upload the recording to [Kapwing](https://www.kapwing.com), a free browser-based video editor.
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3. Apply audio compression to even out the volume levels across all presenters.
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4. Export and download the processed video.
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5. Follow the steps to [upload the video to YouTube](#upload-to-youtube).
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### Upload to YouTube
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Fleet regularly uploads a variety of content to YouTube such as podcast episodes, sprint demos, educational updates, design reviews, and more.
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