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Handbook: Restructure Digital Campaigns - add Paid Social Campaigns section (#40819)

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## Summary

- Renamed the "Campaign naming & definitions" section to "Paid Search
Campaigns" to better reflect its content.
- Added a new "Paid Social Campaigns" section immediately after "Paid
Search Campaigns", with the same table structure and content duplicated
as a starting point.
- All other content on the page remains unchanged.

## Changes

- `handbook/marketing/digital-campaigns.md`: Section rename + new
section added.

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Co-authored-by: kiloconnect[bot] <240665456+kiloconnect[bot]@users.noreply.github.com>
Co-authored-by: johnjeremiah <jjeremiah@gmail.com>
This commit is contained in:
kilo-code-bot[bot]
2026-03-03 23:47:42 -06:00
committed by GitHub
co-authored by kiloconnect[bot] johnjeremiah
parent a553baa736
commit f417b7e00a
1 changed files with 15 additions and 1 deletions
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handbook/marketing/digital-campaigns.md
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@@ -30,7 +30,7 @@ We use the campaigns in salesforce to keep track of roi and impact of investment
---
### **Campaign naming & definitions**
### **Paid Search Campaigns**
The following campaigns are scheduled for launch in **January 2026**. Campaign names follow the Fleet naming convention: [YYYY-MM]-[Medium]-[Campaign-Name].
@@ -42,6 +42,20 @@ The following campaigns are scheduled for launch in **January 2026**. Campaign n
| **2026-01-ps-Competitive** | "Modernization Migration" focusing on Jamf displacement and the "GitOps future". | Impact analysis meetings. |
| **2026-01-ps-GitOps** | Promoting GitOps-native workflows and Infrastructure-as-Code (IaC) for endpoints. | Workshop attendance/certification. |
---
### **Paid Social Campaigns**
The following campaigns are scheduled for launch in **March 2026**. Campaign names follow the Fleet naming convention: [YYYY-MM]-[Medium]-[Campaign-Name].
| Campaign Name | General Description & Purpose | Target Signal/Objective |
| :---- | :---- | :---- |
| **2026-01-so-Brand** | Distributing "Thought Leadership" content that answers hard technical questions to build brand affinity. | High-utility asset engagement. |
| **2026-01-so-MDM** | Targeting "Solution" and "Technical" keywords related to modern MDM and mac admins. | High-intent demo/contact requests. |
| **2026-01-so-Linux** | "Linux Beachhead" vector focusing on Linux hardening and visibility for developer workstations. | Seed account acquisition. |
| **2026-01-so-Competitive** | "Modernization Migration" focusing on Jamf displacement and the "GitOps future". | Impact analysis meetings. |
| **2026-01-so-GitOps** | Promoting GitOps-native workflows and Infrastructure-as-Code (IaC) for endpoints. | Workshop attendance/certification. |
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